At Bellway we recognise that people are the key to our success and our goal is to provide a rewarding and fulfilling career in line with our values of quality, service and trust. In addition to this we are committed to being a more inclusive employer and invite applications from a variety of backgrounds.

There is an exciting opportunity to join Bellway, one of the UK’s largest house builders. Our Head Office located in Newcastle upon Tyne is recruiting for the position of Group Digital Marketing Technical Coordinator to join the growing sales and marketing team.

The Role

The Group Digital Marketing Technical Coordinator, reporting into the Group Marketing and Communications Manager, will be responsible for managing the efficient running of the company’s digital marketing profile including; three consumer facing websites, corporate website and strategic land website together with any future websites developed.

They will also be responsible for all marketing automation processes, marketing analytics tools and lead tagging to ensure the successful deployment of digital marketing strategy to generate accurate and impactful lead data, to drive CRO, sales and ROI.

Principle accountabilities of the Group Digital Marketing Technical Coordinator role include:

• Management of the entire online customer journey, from insight and analysis to making well informed and constructive improvements to the website, CRM system and all data tagging in order to improve the website conversion rate, track data, leads and conversions.
• To be the primary contact for marketing automation and analytics; leading the definition of requirements, solutions deployment and supporting developments, ensuring campaign goals are implemented and met.
• To provide management of all analytics channels and data monitoring in order to give expert commentary to review digital marketing activity.
• To deliver automation solutions that provide a meaningful and consistent customer flow, reviewing existing marketing campaigns across the business and automating where appropriate.
• Ownership of the development and day-to-day technical maintenance of all of our websites as well as the ecosystems to which they are attached.
• Provision of strategic ideas to support the overarching digital marketing strategy of the business to increase traffic, leads and conversions effectively, whilst also monitoring new trends and technology coming to market which could enhance the business’s digital infrastructure, customer UX and improve overall performance.
• Establish KPIs and implement a reporting model from which to measure digital performance and create a unified user experience.
• Management of A/B testing on automated marketing campaigns to maximise results and ROI.
• Ensuring all platforms within the business communicate with each other to remove discrepancies and duplication.
• Ensuring data is imported and segmented correctly including reporting on all campaigns and making changes where necessary, as well as recognising and actioning impactful implications of rule changes in marketing automation systems - such as CRM fields and workflows.
• Utilisation of all digital channels/platforms including, but not limited to: websites, email, social media (organic & paid), SEO and paid search to ensure that all channels are integrated and aligned to deliver marketing goals.
• Working alongside the wider digital marketing team including copywriters, digital administrators and social media team to support their digital needs.
• Management of the digital relationship between Bellway and its digital agencies and portals to enhance, conceptualise and deliver marketing initiatives effectively.
• Governance of all digital channels to protect the reputation of the business and ensure execution is in line with the wider digital strategy/company goals as well as advising wider teams and the business on best practice digitally.

Experience, Qualifications and Skills

Experience

• Extensive experience in a relevant digital optimisation / systems role is essential.
• Experienced user of content management systems and reporting tools such as Google Analytics plus excellent working knowledge of Tag Manager, Data Studio, HTML, Zapier, API integration and CSS.
• Proven experience of marketing automation.
• Extensive experience in digital marketing, specifically proven experience of managing a working digital strategy spanning websites, email, social media (organic & paid), SEO and paid search.
• Experience of creating a seamless UX across all digital touchpoints.
• Experience in devising and utilising reporting models to support decision making.

Qualifications and Training

• GCSE Maths and English – Grade C/4 or above (or equivalent)
• Degree Qualified in a relevant subject area.
• Knowledge of CRM systems (such as Microsoft Dynamics) is essential, along with knowledge of integrations with marketing tech stacks.

Skills and Aptitude

• A passion for digital systems and their technological workings, together with an appreciation for the need to continuously develop/challenge ways of working, best practice and latest trends.
• Enthusiastic, a problem solver and a creative thinker
• Hands on and strategic with the ability to devise and deliver digital initiatives designed with specific objectives in mind
• Excellent attention to detail
• Ability to thrive under pressure in a fast-paced environment
• Methodical, conscientious, organised and works to deliver high standards
• Committed to diversity and inclusion

The Role and Working Conditions

• Monday to Friday: 35 hours per week with core working hours
• Office based role
• Willing to be flexible in respect to day to day duties and hours worked.

In return we can offer you:

• Competitive salary
• Competitive annual bonus scheme
• 25 days holiday, plus bank holidays
• Contributory pension scheme
• Life assurance

We reserve the right to close this vacancy if a large volume of applications are received.